So, apparently September happened this year!
Before we head into the last quarter of the year and shelves begin filling up with Christmas paraphernalia, we take a quick look back at some of the biggest social media and PR stories from the last 30 days. We could have dedicated this whole blog post to “things Donald Trump said on social media” but we’ve already exhausted our advice for him. If you missed it you can check it out here.
In what was probably the biggest PR story of 2017, let alone September, well-known public relations firm Bell Pottinger were expelled from the UK public relations trade body for “bringing the industry into disrepute” after it worked on a controversial contract for Oakbay Capital in South Africa.
According to a report by lawyers Herbert Smith Freehills (HSF), Bell Pottinger’s campaign was “potentially racially divisive and/or potentially offensive and was created in breach of relevant ethical principles”.
From the moment the story broke it was predicted that the company would not survive these revelations. In the days that followed, Bell Pottinger were stripped of their Public Relations and Communications Association (PRCA) membership and had filed for administration… things definitely move quickly in the world of PR.
Are Facebook promising more than the world?
As a PR and social media agency, we are no strangers to the benefits of Facebook advertising. Tailoring your potential audience, targeting key interests and reaching a guaranteed demographic are all massive benefits.
However, a couple of cracks have emerged over the past month which might result in a few people keeping a much closer eye on their paid advertising.
If you’re not already aware, I am referring to is the news that Facebook have been promising advertisers more customers in the US than are actually available. Its system promises a potential reach of 41 million 18 to 24-year-olds in the United States, however only 31 million actually exist!
Facebook, responded by saying these figures “are designed to estimate how many people in a given area are eligible to see an ad… not designed to match population or census estimates.”
Here’s a quick roundup of some other goings-on you may have missed.
Twitter are trailing the potential to let you rant and rave twice as much, by increasing the character limit from 140 to 280.
Never one to shy away from controversy, former Smith’s front man Morrissey finally joined Twitter in September (you can find him at @officialmoz) and we can’t help but be impressed with his follower growth and engagement. In less than a day he amassed over 85,000 followers and his first tweet received 26,000 retweets and 70,000 likes.
Facebook, came under scrutiny and not for the first time, as we have seen, as it was revealed they sold over $100,000 worth of political ads to a Russian company during the 2016 US Election.
Online dating app Tinder shot to top of the Apple app charts as users swiped right on their newest feature. Singles looking for love can now pay a premium to see who has liked them on the app before committing the act themselves.
So, that’s September all wrapped up in a lovely bundle of social media and PR news, we’ll keep a close eye on everything and catch up at the same