From National Monkey Day to Work Naked Day, it appears there are 24 hours set aside each year to commemorate just about everything.
Pick any single day of the year at random and, chances are, you won’t struggle to find an occasion or a trending hashtag to piggyback onto. It’s easy to see why some consider these days as cynically conceived silliness, thought up by people with too much time on their hands – National Kazoo Day anyone? The media has also been showing signs of awareness day fatigue for a few years which is unsurprising when you imagine the potential number of press releases relating loosely to a date of ‘interest’.
But, for big fans of awareness days all is not lost, as social media comes to the rescue. While some campaigns thrive focusing frivolously on the fun, quirky and sometimes downright ludicrous (Lumpy Rug Day, we’re looking at you) other awareness days do an amazing job of generating visibility for worthwhile campaigns, causes and charities.
Scotty’s Day, for example, (which just happens to be today) is held annually on July 10th to raise awareness for the charity Scotty’s Little Soldiers. The awareness day gives Scotty’s Little Soldiers and its members a focus and, by promoting the day through the #ScottysDay hashtag, it allows the charity to raise awareness, funds and to reach those in need of support. Many charities benefit from awareness days which, not only gain attention, but provide a platform from which to open up conversation, allow people to share stories and help them understand that they are not alone in their experiences.
Social media is brilliant at facilitating conversation and allows those not already connected to reach each other through a shared topic. Appetite for discussing awareness days on social media shows no sign of decline; by way of proof, as this blog was being written #dontsteponabeeday was trending in the UK with accounts including The Wildlife Trusts, Historic Scotland and Forestry Commission making the most of the conversation.
Whether you’re looking specifically for nonsense (let me introduce you to Lost Sock Memorial Day) or you’re searching for something with a little more substance, we believe these hashtag high days and holidays present a great opportunity.
At Wolfstar it’s our job to keep a watchful eye on what’s trending, we’re constantly on the look out for our next reactive post or inspiration for a creative campaign. Although we have no immediate plans to mark National Hairball Awareness Day, we’ll most definitely seize the opportunity to be enlightened or to promote causes which have relevance or that we feel passionate about.
We can’t help but embrace and value the notable dates which help structure our social content and plan activity, in fact, we enjoy them so much that we’ve cherry-picked a few of our favourites to share.Wolfstar-social-days-calendar-free-download