A Brand Story For Sony Mobile

Brief

To develop the Xperia brand story through PR, social media and content strategy for every product launch globally between 2008 and 2017.

“Wolfstar’s technical ability and nuance has added enormous value to our business.”

Mattias Holm, Product PR Manager, Sony Mobile

Result

  • Sustained delivery of creative global content used in 56 countries
  • Launch of Sony Xperia PLAY with the world’s first dynamic real time exclusive content newsroom, WM Sabre Awards Best Technology campaign
  • Conceived the partnership between London College of Fashion and Sony Smart Watch


Tactics

  • Provide sustained creative content
  • Innovative executions of multiple product launches over nine years, with people who ‘get it!’


To find out more about our work with Sony email us hello@wolfstarconsultancy.com or call 01132737816