It’s no secret we’re a PR agency that understands digital marketing. By applying the principles of SEO and content marketing, our campaigns reach further and generate long-term impact that goes beyond press coverage alone.
Read the latest thoughts from Wolfstar pack member, Jess, on eConsultancy.com. She’s taken a look at three tactics and recent campaign examples that, although hit the news headlines, failed to provide a reason for the journalist to link back to the brand’s own website. In some cases, the coverage linked to another brand.
Make sure you don’t miss out on building links and driving traffic to your website that can be marketed to, by considering the content you create and questioning why a journalist would have to include that link when reporting on the story.