As the clocks go back, nights draw in and we hurtle towards Christmas, we’d first like to wish you all a Spooktacular Halloween from all the witches, ghouls and ghosts at Wolfstar. We hope this blog post is a treat to read and promise no nasty tricks, just PR and Social Media news from the last 31 days.
Anyway, enough puns, let’s get our teeth stuck into the biggest stories in October (I can’t promise that’s the last one).
“We Want Sauce”
McDonald’s caused a sauce related riot in America in October. As part of a PR stunt, the fast food chain announced on social media that it would be bringing back a limited edition Szechuan sauce, that had featured in an episode of Rick and Morty, for one day only.
However, the sauce left a sour taste in the mouths of many as McDonald’s didn’t have anywhere near enough stock to meet demand. In some parts of the country police were called to help control crowds of angry people chanting “we want sauce”. #WeWantSauce later trended on Twitter as people used it to express their anger or jubilation over the situation.
Great to see people have their priorities firmly in order.
Facebook could be about to make some ghastly changes
Social Media giants Facebook could be making changes that spell disaster for companies and brands. Facebook tested changes in six countries which saw Page posts move from the News Feed to a separate, harder-to-find Explore Feed.
The Explore Feed shows posts from Pages you don’t follow, as well as other content like Events, Groups, Moments and Saved items. It’s only accessible from the More tab for most users, making it relatively hidden.
However, there’s no need to worry just yet as Facebook’s VP of News Feed, Adam Mosseri, explains “We currently have no plans to roll this test out further.” But that doesn’t mean Facebook wouldn’t move forward with implementing a similar change more widely if tests reveal that users prefer their News Feed to be made up exclusively of posts from those in their friends list.
These changes come from Facebook’s continued goal to revert back to a more personal social media platform, focused on social interaction between friends and family. It will be interesting to see where this one leads and how brands will combat potential changes.
You could be about to see something new in between the constant stream of humble brags and recruitment posts on LinkedIn… sponsored video.
Still very much in its infancy, the new LinkedIn video content will live directly on the feed as a standalone post (as opposed to pre or post-roll ads). The video ads will look like any other piece of content on LinkedIn’s feed but will be marked as “Promoted”.
These video ads, currently only on mobile version of the networking site, will soon be pushed out to desktop versions.
Advertisers will be able to post video through LinkedIn Campaign Manager, their company page or their showcase page and then promote the content as part of a sponsored campaign using the same targeting options as any other LinkedIn ad.
Some other social media-y stuff…
Instagram were urged to act on the tourist trend of animal selfies, Snapchat developed its AR capabilities and teamed up with artist Jeff Koons to erect virtual statues at nine locations across the world and Twitter could actually start making some money after all.
So, that’s us signing off another Wolfstar monthly round up. Who knows what November has in store as brands gear up for Black Friday and the count down to the Christmas Festivities starts in earnest. We’ll keep a close eye on all things social media and PR and we’ll be back with our penultimate round up of 2017 at the same time next month.