June is just about over and we’re half way through the year already, as we move into summer and hope for a few days of decent weather, we’re here again to round up some of the biggest social media and PR stories of the month.
This week we commend the good old British sense of humour and look at updates from some of the big hitters in social media.
Tragedy struck the UK in June and whilst the country began to rally round following the London Bridge terror-attacks, our friends across the pond reported the event in a manner which drastically underestimated the British spirit.
The guilty party was an ill-informed New York Times article which claimed that Britain’s were still “reeling” in shock from the Manchester bombing. This prompted a characteristically sarcastic response from people across Britain, as they chose to mock the paper in a show of defiance at the thought that terrorists might disrupt our way of life.
This led to #ThingsThatLeaveBritainReeling trending on Twitter, which resulted in to some hilarious responses. We’ve picked a few of our favourites:
Bake Off being sold to C4 #ThingsThatLeaveBritainReeling
— Caroline Hills (@CazG1) June 4, 2017
— Charles Rothwell (@charlierothers) June 4, 2017
You might have heard about the new ‘Snap Map’ feature which launched this month.
The update has already caused quite the stir, as people question the moral implications of potentially being able to know your friends every move and whereabouts. It has also come under pressure from the police and other senior officials – leading to the video messaging platform being labelled irresponsible. Not the best start to life for the fledgling feature.
For those of you that haven’t seen it, Snapchat now has a map function which shows exactly where your ‘friends’ are as they go about their daily business.
The app has already ‘outed’ people across the globe as they’ve been spotted where they shouldn’t be and with people they shouldn’t be with. (Refer to the image below)
However, it’s not just a tool to catch unfaithful partners and people throwing sickies, there is a cool new feature as well.
Heat maps now appear on the ‘Snap Map’ displaying hives of activity and featured stories around the world, from major events to national holidays.
This provides a great opportunity for brands to monitor activity and interact with popular events in their area, hopefully resulting in some great content, with fantastic potential reach.
P.S. Don’t start panicking just yet, you can turn the update off by switching to ‘ghost mode’.
The new snapchat update is already ruining lives ? pic.twitter.com/vXUjKkpzhp
— Calum Palla (@calumpalla) June 23, 2017
Twitter – round is the new square
It may have passed you by without noticing – but Twitter made some changes to the aesthetics of its mobile app in June. In what was labelled as its ‘biggest redesign in years’ they basically made everything a bit rounder and changed where you access your settings.
Here was us thinking they might just have added an edit button because, you know, the whole world has asked for one! Alas, the wait goes on.
So, that’s what happened in June, some “major” updates to the big social media channels and a spot of classic British humour. Check back in July to see what’s been happening in the world of PR and social media or you can follow us on the fancy new Twitter @wolfstarPR.