May 2017 will stay long in the memory for many reasons and social media, again, had its part to play.
In a month where emotions ran high, the world, once again, saw the phenomenal capability modern technology has of bringing people together.
In this month’s round-up, we look back at the power of instant communication in the wake of the Manchester attack and in the very same month we discuss a classic brand mess-up that could have gone so well.
Walkers new campaign leaves a bitter taste
Open your social media channels to the public and the chances are you’ll fall victim to a couple of people out to make mischief.
That’s exactly what happened when Walkers launched its #WalkersWave competition to win UEFA Champions League final tickets.
The idea seemed like a good one – invite football fans to upload a picture of themselves using #WalkersWave, said image would then feature in a personalised video that would be automatically tweeted on Walkers’ feed.
What followed however, was some unfortunate videos of Gary Lineker complementing Harold Shipman and Fred West on their “great selfies”.
It got the people talking, that’s for sure, however Walkers might think twice now before letting any old prankster tweet on their behalf in the future.
How to avoid this? Careful planning. Teams should assess the risk of things like this happening as similar gaffs pop up on social media time and time again. Before you go live with your campaign consider ‘how could this go wrong?’.
Love for Manchester
What happened on Monday, 22 May in Manchester shook the nation and, as we post, we are still learning more about the events as the days go on.
As always, with a major breaking news story Twitter, which regularly breaks news before mainstream media has had chance to report it, saw people heading to the platform for reaction and the immediacy of information.
We want to focus on the community spirit, the resilience and the acts of kindness that came after the events and ignore the small minority of inevitable trolls who reared their ugly heads. So here are some moments to inspire in the wake of the attacks.
#RoomForManchester – A hashtag filled with Mancunians offering stranded people somewhere to stay for the night as their travel plans were halted.
Free taxis – Lifts were advertised on various platforms to transport people away from the arena, there were even people from other cities including Liverpool and Newcastle offering to collect people in Manchester who were struggling to get home.
Missing Loved Ones – In the immediate aftermath, and the days that followed, there was a tireless effort to share images and posts of missing loved ones in the hope of a safe return.
Finally, over the last week we have seen the community spirit that has taken hold in Manchester, the determination to come together and not let hate win. This has manifested itself in impromptu sing-a-longs to Manchester’s finest sons Oasis, and led countless people to adorn their skin with the “worker bee” tattoo as a sign of solidarity.
These events and stories, have shown the incredible spirit of the people in Manchester and across the country, and have been made possible in a small way by the power of social media and its ability to connect people across the world.