Another month, another monthly round-up! It feels like we’ll be doing our round-up of the year in no time at the rate we’re flying through 2017 but, for now, here’s our take on what happened during February.
Dark Valentines – London Dungeon
We’ve mentioned in the past about how things can go horribly wrong on social media and the importance of thinking before you tweet. This still stands as solid advice and perhaps it would be beneficial for the new US President to heed.
However, for once when it comes to social media mishaps we’re not talking about Donald Trump. The guilty party this time is the folks at the London Dungeon who found themselves in a bit of bother this month, facing an angry backlash for a series of poorly thought out tweets.
Controversy is something that can often work when trying to raising brand awareness and communicating a message. It’s working wonders for the careers of many famously disliked public figures such as; Katie Hopkins and Piers Morgan.
Sadly, it backfired for the London Dungeon as the jokes left somewhat of a sour taste in people’s mouths. Who’d have thought that murder and STI’s are not something to joke about!
However, the cynics amongst you could justifiably point out that the stunt secured them substantial coverage in the media and definitely got people talking.
So, was it joke too far or a cleverly thought out campaign, intended to cause a stir?
We’ll let you decide.
Snapchat + Augmented Reality = ???
Snapchat is already providing the opportunity to transform yourself into your favourite dog breed, swap your face with inanimate objects and adorn your head with a stylish flowery halo.
But, now AR is entering the equation, imagine the endless possibilities within reach to get your Snapchat game on point.
Alas, we’re not looking at this from a personal point of view but from an industry one.
It’s all well and good spamming your friends with hundreds of images of you and your soy, matcha, sugar free, no foam latte, but how will brands welcome the news of this new development? Will they care? And can they finally capitalise on Snapchat’s army of adoring fans?
Snapchat is still the minnow in the world of social media PR, as more and more brands have a Facebook, Twitter and Instagram strategy, they’re still struggling to harness the creativity of Snapchat.
According to Tim Cook – Apple’s CEO, AR will overtake virtual reality as it keeps you grounded in the real world. Maybe this move will see brands flooding to the platform; Pepsi have reportedly already shown an interest in getting involved.
What do you think? Are you just excited for more advance filters or can you see this being a breakthrough?
Facebook is coming to a TV near you soon…
The social media giants have announced they are releasing a standalone video app available on Apple TV and Amazon Fire Stick.
The move comes as more and more people make use of the Facebook app to view video content, with many saving videos to watch later. Facebook wanted to bring these together in one place and allow people the opportunity to view video content on a larger screen.
Although I can’t wait to watch videos of people falling over and cats doing funny things on the big screen, this does look an exciting prospect in the world of PR too.
The development creates an opportunity for brands and companies to create some really engaging content for people to view over and over. To tell great stories and to explore new angles beyond advertising, which is often skipped over at x30. Finally, it provides a platform more suited to great content than a 5-inch screen stuttering on intermittent 4G.
With video firmly cementing itself at the heart of Facebook’s strategy we’re interested to see how brands capitalise on this and ride the video wave to success.
Let’s see how these stories continue to develop in March and beyond.