Following a competitive pitch, Wolfstar has been appointed by Europe’s leading premium dog equipment distributor, Accapi Group.
The North-East-based company which distributes dog brands, Ruffwear, Kurgo and Planet Dog has appointed Wolfstar to collaborate with the internal team and lead PR efforts around the Autumn/Winter 2018 range.
Wolfstar, which secured the account following a two-stage process including a three-way pitch will provide media relations, sniffing out product placement and feature opportunities to secure both consumer and trade coverage. The team will also deliver an influencer outreach programme to secure coverage, increase brand awareness and support retailers, as well as deliver events and provide strategic advice.
George Heydon, chairman at Accapi Group said: “Our mission at Accapi is to ensure all dog lovers in the UK get to know about and experience our ‘world-leading’ brands with their four-legged companions.
“We bought into Wolfstar’s passion and energy and believe they will make a significant contribution in communicating our message and brands to all dog owners.”
Marie Lees, managing director at Wolfstar said: “Accapi is the perfect client for Wolfstar and we’re over the moon to be working alongside the ambitious and successful team to further elevate the brands and support them in achieving ambitious targets. The opportunity really plays to the team strengths and we’re excited to be onboard and to have beaten off the competition.”
The win adds to Wolfstar’s growing roster of clients which in the past 12 months includes appointments by Wax Lyrical, OrganOx, Moorhouse’s Brewery, Children’s Heart Surgery Fund and Beerwulf.com.